Bank of America
-Brochures-
Financial Wellness Brochure
Bank of America
I worked on a brochure designed to help employers implement holistic financial wellness programs. The challenge was to encourage employers that by empowering employees with financial tools and education can lead to greater satisfaction, loyalty, engagement, and productivity.
The Copy
In accessible yet authoritative prose, the brochure explained the benefits of financial wellness programs and encouraged employers to take action. The clever use of graphics reinforced key messages, making the guide both informative and visually engaging.
