Etain
-Copywriting-
Turning over a new leaf.
Etain
Etain is a wellness brand with one mission: to help people harness the healing benefits of the cannabis plant in support their overall well-being. I played a key role in shaping the brand’s voice by developing brand guidelines, crafting tag lines, and writing messaging that captured the joy of living a full life.
The Copy
With carefully chosen words, I distilled Etain’s promise of elevating the everyday. The copy had the density of poetry and captured the essence of Etain in a few words that made a big impact.
[Note: Etain is now a part of FLUENT Cannabis.]
